Taco Bell tests vegan meat at nearly 100 locations in the United States


For decades, Taco Bell dominated the fast food market in plant-based offerings as most establishments offered little-to-zero vegan options. The international fast food giant continues its reign by diversifying its vegetable portfolio. Taco Bell has just announced that it will begin testing its new vegan meat at 95 locations in the Detroit area following a successful trial in California.

The new “Boldly Seasoned Plant Protein” will be available as a substitute at no additional cost on the Taco Bell menu. It will also be featured on the company’s Cravetarian menu – the specialty section for plant-based variations of classic Taco Bell menu items. Consumers will be able to order dishes like Crunchy Taco Supreme, Burrito Supreme, BellGrander Nachos and Crunchwrap Supreme with the new plant protein.

The Detroit launch follows the company’s trial that took place in Tustin, Calif., Last spring. Boldly seasoned vegetable protein has become available for all menu items as a replacement for conventional animal protein. The vegan meat was launched alongside Cravetarian Taco – the plant-based version of the establishment’s signature Crunchy Taco Supreme – at a California store. The veggie taco included lettuce, diced tomatoes, cheese, sour cream, and the new protein.

“Taco Bell has always been a favorite haunt for vegans and vegetarians, with plant-based dishes featured on our menu for years,” a Taco Bell spokesperson told VegNews. “We’ve long been committed to providing food for all, which means we strive to ensure that more people, regardless of their lifestyle, can enjoy the delicious flavors of Taco Bell. That’s why we are constantly innovating, listening to our fans and analyzing the results of menu tests, in the green space and beyond.

The fast food restaurant’s vegan and vegetarian options typically relied on bean or potato substitutes for the central protein on the menu. Until 2019, Taco Bell’s herbal options weren’t the highlight of its menu. From the moment competing chains like Del Taco started introducing plant-based proteins, Taco Bell changed their menu to put plant-based alternatives in the spotlight.

To maximize its plant status, the company unveiled its Cravetararian menu and even teamed up with Beyond Meat to develop another plant-based protein. Earlier this year, the company announced that it would work with Beyond to develop a completely new plant-based protein on the market. So far, the companies have yet to reveal anything else about the new plant protein. While consumers await the Beyond Meat collaboration, Taco Bell has developed its own substitutes.

Taco Bell this year revealed yet another plant-based menu option at one location in Irvine, California. The “Naked Chalupa with a Plant-Based Crispy Shell” featured the fast food restaurant’s signature chalupa, but made entirely from exclusive Taco Bell vegan chicken. The new plant-based chicken arrived after months of developing the Taco Bell Test Kitchen, using a proprietary blend of pea protein. Along with the Cravetarian Taco, this test signifies Taco Bell’s new energizing dedication to plant-based foods.

“These in-store testing is a quick way for the brand to continue to push the boundaries of food innovation and get a feel for the potential demand for a new menu item,” said senior director of global nutrition. and sustainability at Taco Bell, Missy Schaaphok. time. “As with our larger market tests, we are always listening to our fans to determine whether to expand the test.”

Accompanying the vegetative growth, the fast food company is also strengthening its sustainable practices. Taco Bell has just teamed up with recycling company TerraCycle to launch a program to reduce its hot sauce waste program. The company revealed that nearly 8.2 billion single-use hot sauce pouches end up in landfills each year, noting the need for a change. The company is asking its customers to help them recycle those iconic hot sauce pouches without getting rid of the iconic fire sauce pouches.

“As simple as it sounds, it’s important to remember to reduce our spending habits first, then reuse products where possible, and then recycle,” Schaaphok said. “We are delighted that TerraCycle has allowed us to extend the life cycle of our iconic sauce pouches as we re-evaluate the rest of our packaging line.

Taco Bell’s recent addition of plant-based protein adds to a long-standing plant-based menu, giving consumers one more option besides beans and potatoes. Taco Bell’s full plant-based menu can be found here along with all of the substitute tips needed for a delicious, healthier fast food experience.

The 6 best fast food chains with plant-based options on the menu

Fast food restaurants have finally understood that their customers don’t come just for a hamburger, fried chicken or beef taco. Many now have plant-based foods and come up with creative and delicious ways to have more green vegetables on the menu. Here are the 6 best fast food chains with plant-based options on the menu.

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