Southern Classic Chicken Inks deal to expand to Lafayette, Louisiana
Southern Classic Chicken, a Louisiana-based fried chicken franchise, continues to conquer the Louisiana market. The brand announces its latest development agreement which will bring two sites to Lafayette for the first time. The announcement comes as Southern Classic Chicken is enjoying growing success with its offsite restaurant that has made them resilient over the past year.
Both sites will be owned and operated by the Fontenot family, including Jessie, Amanda and their son Brody. The family currently live in Rayne and are no strangers to the Lafayette area and its close-knit community. Additionally, Jessie and Amanda aren’t franchise rookies, owning three Fat Pats locations under Ballgame LLC. The couple are thrilled to be entering their new franchise business with the help of their son.
“We are delighted to join the Southern Classic Chicken team and continue our franchising efforts, especially with our son by our side,” said Amanda. “Brody’s attention to detail, ability to nurture relationships, and exceptional organizational and prioritization skills make him the ideal person to manage the day-to-day practical operations of Lafayette’s Southern Classic Chicken expansion.” .
The new development agreement is expected to open its first location in Lafayette before the fourth quarter of 2022 and the second soon after. In addition, Fontenot’s have set themselves the goal of opening additional locations and expanding Southern Classic Chicken’s presence in other markets over the next few years.
Southern Classic Chicken serves house-style fried chicken prepared with an exclusive marinade and batter, complemented by fresh side dishes inspired by its southern roots. The family-oriented brand is well known in northern Louisiana for its fried chicken and great price where an average meal ranges from $ 5 to $ 7. Sourcing the freshest ingredients and products possible is the top priority so that the brand can deliver the “absolute best” to its customers at a better price and value than its competitors.
“We have no doubt that the Fontenots will successfully integrate Southern Classic Chicken into Lafayette and other territories in the future,” notes Alan Fanning, member of the founding family of Southern Classic Chicken. “As a family business, we are excited about the dynamic that the Fontenot family will bring to the table. We have no doubt that they will be successful, especially with the help of our franchise and operations team. “
Nick Binnings and Tom O’Keefe have contributed to the recent success of Southern Classic Chicken with a combined experience of over 50 years in the restaurant operations and franchise space. Binnings held a management role at Another Broken Egg Café while O’Keefe held management positions at Popeye’s / Church’s Chicken and Smoothie King, among others. Binnings and O’Keefe have joined forces to help Southern Classic Chicken grow because of its incredible culture, quality and value.
“Southern Classic Chicken has experienced tremendous growth over the past year and a half and we look to build on that success,” said Nick Binnings, Director of Brand Development for Southern Classic Chicken. “We look forward to partnering with the Fontenots to continue our success in the years to come. “
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