Slim Chickens plans to enter Iowa market in 2022
Slim Chickens announced that they have signed an agreement to bring nine locations to cities in central Iowa. Seasoned restaurateurs Jeff and Leanne Brands are bringing restaurants to several key shopping areas, including Des Moines, Cedar Rapids, Iowa City, and Waterloo-Cedar Falls.
The Better-Chicken brand has opened more than 130 stores in the US and UK. With more than 600 locations in development, the brand’s momentum shows no sign of slowing down.
“While it is important to have good food and that the food at Slim Chicken is delicious, I was really impressed with the brand’s processes and systems from an operational standpoint,” says Jeff. Brands. “The management team that ran Slim Chicken’s was also a deciding factor. They know what they are doing and their passion for the brand, the food, the fans and the franchisees is evident. We are ready to expand our portfolio and join the chicken category.
The brands own and operate more than 20 Taco John’s restaurants in central Iowa with longtime business partners Bill and Lynne Byrne. The restaurants also receive support from their daughters who oversee various aspects, from finance to marketing.
“Jeff and Leanne are the type of franchise partners we hope to grow up with, and with their experience, we have no doubt that their central Iowa locations will become local favorites,” said Jackie Lobdell, vice president of business development. franchises at Slim Chickens. “We are thrilled that the brand is moving to Iowa and know that Jeff and Leanne are the right partners to lead the development. ”
The brand prides itself on its fresh made-to-order meals and its dedicated fan base, also known as ‘Slimthusiasts’. Slim Chickens has distinguished itself in the industry by offering high quality food and 17 homemade dips, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken fillets, fresh salads, sandwiches, chicken and waffles, chicken wings and unique sides. Fans also resonate with the contemporary southern look and open, inviting layout of Slim Chickens restaurants, which reflect the hospitality spirit that anchors the brand.
The Slim Chickens franchise opportunity is distinguished by prime markets available for multi-unit development, a passionate management team and a world-class franchisee support system. As Slim Chickens grows, it provides franchise opportunities for skilled, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
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