Popeyes® signs historic agreement to enter France in 2022
Master Franchise and Development Agreement with French Restaurant Group Napaqaro Paves the Way for Hundreds of Restaurants in the Years to Come
Paris, France, December 15, 2021 / PRNewswire / – Today the Popeyes® and the leading French catering group, Napaqaro, are delighted to announce an exclusive main franchise and development agreement to develop and develop the Popeyes brand in France and Monaco, with plans to open hundreds of restaurants in multiple formats over the next few years.
French customers will soon be able to look forward to enjoying Popeyes’ world-renowned products, such as the brand’s signature chicken sandwich, which was one of the most successful product launches in the service restaurant’s history. fast when released in the United States in August 2019.
“We are delighted to announce this historic deal for Popeyes and look forward to presenting our iconic chicken at France, one of the largest QSR markets in the world, “said David shear, President RBI International, parent company of Popeyes. “This is another milestone in Popeyes’ European journey and follows successful entries into Spain and more recently in the UK. Today’s announcement demonstrates our ability to partner with leading institutional investors who have supported top local operators. “
Founded in New Orleans in 1972, Popeyes has over 45 years of history and culinary tradition. Popeyes’ famous chicken is marinated for at least 12 hours, breaded and breaded by hand, then slowly cooked to perfection using a proprietary cooking technique. Popeyes is committed to replicating its successful formula for French customers by using fresh, locally sourced French chicken. The menu is managed by an in-house team of professional chefs with a passion to honor the past while innovating Louisiana flavors, dishes and traditions, which makes it a point of reference for starred chefs and celebrities.
“We are extremely proud to partner with Restaurant Brands International, one of the world’s largest fast food companies, to present Popeyes in France. This new partnership confirms Napaqaro’s ambition to build the future of catering by France, offering a unique customer experience to our customers and families, ”said Jocelyne Olive, President and CEO of Napaqaro. “With 100% of our chickens born and raised in France, natural ingredients of local origin and exclusive family recipes, Popeyes in France will aspire to be at the forefront of leading QSR towards the use of sustainable and responsible ingredients wherever possible. “
The first Popeyes in France is expected to open in 2022, with hundreds of restaurants expected to follow over the next few years. This launch will result in a major investment in market-leading talent and digital innovation and create hundreds of new jobs spanning critical operational roles in construction, supply chain and distribution. The brand plans to give the French hotel industry a boost by recruiting talent to prepare and serve Popeyes’ world-famous products.
Popeyes is committed to delivering a premier digital experience to French customers, using personalization and the latest service channels to serve our customers in the iconic hospitable way that is hallmark of the brand.
Today’s announcement reflects Popeyes’ global appeal and contributes to the brand’s ambitious expansion plan. Other international expansions announced in 2021 include the UK, Saudi Arabia, Mexico, Romania, and India.
The partnership between napaqaro, one of the largest catering groups in France, and Restaurant Brands International, one of the world’s largest fast food companies, will strategically complement napaqaro’s business portfolio, which already covers casual dining (Buffalo Grill, Courtepaille), dark kitchens, and digital businesses ( Bun Meat Bun). napaqaro is backed by TDR Capital, a leading private equity firm that manages funds with over € 10 billion in committed capital with decades of experience in the hospitality industry.
Founded in New Orleans in 1972, Popeyes® has over 45 years of history and culinary tradition. Popeyes® is distinguished by a unique New Orleans style menu consisting of spicy chicken, chicken fillets, fried shrimp and other regional dishes. The channel’s passion for its Louisiana authentic and tasty cuisine has enabled Popeyes® to become one of the largest quick-service chicken restaurants in the world with more than 3,600 restaurants in the United States and around the world. To learn more about the brand, please visit the Popeyes brand website at www.popeyes.com or follow us on Facebook, Twitter and Instagram.
About Restaurant Brands International Inc.
Restaurant Brands International Inc. (“RBI”) is one of the world’s largest fast food companies with more than $ 34 billion in system-wide sales and over 27,000 restaurants in over 100 countries. RBI owns three of the world’s most important and iconic fast food brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These independent brands have served their respective customers, franchisees and communities for over 45 years. To learn more about RBI, please visit the company’s website at http://www.rbi.com
Founded in 2020, following the merger of two iconic casual dining brands in France (Buffalo Grill and Courtepaille), napaqaro went digital in 2021 with the successful launch of Bun Meat Bun and the operation of 200 dark kitchens in France. With more than 50 million meals served each year in more than 600 restaurants, and 175 franchise partners with strong local roots, Napaqaro is building, alongside its 11,000 employees, the future of catering. To learn more about napaqaro, please visit the company’s website at http://www.napaqaro.fr
This press release contains certain forward-looking statements and information, which reflect the current opinions and expectations of management regarding future events, initiatives and operating performance and speak only as of the date hereof. These forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties. These forward-looking statements include, without limitation, statements about our expectations regarding the ability of the Popeyes business to France to open hundreds of restaurants in the coming years; our expectations regarding our ability to bring leading talent and digital experience to France, and our expectations regarding our ability to boost the French hotel industry through recruitment. Factors that could cause actual results to differ materially from RBI’s expectations are detailed in documents filed by RBI with the United States Securities and Exchange Commission and with the securities regulatory authorities in Canada, such as its annual and quarterly reports and current reports on Form 8-K and include the following risks: risk related to our ability to successfully implement its national and international growth strategy and risks related to its international operations; risks related to our ability to compete nationally and internationally in a highly competitive industry; global economic or other business conditions that may affect the desire or ability of our customers to purchase our products; our relationship with and the success of our franchisees and the risks associated with our fully franchise business model; and the effectiveness of our marketing and advertising programs and franchisee support for these programs. Unless required by applicable law, we assume no obligation to update these forward-looking statements, whether as a result of new information, subsequent events or circumstances, changes in expectations or otherwise.
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SOURCE Restaurant Brands International Inc.