Lightlife launches its most realistic vegan chicken in 500 Whole Foods hot bars
Vegan brand Lightlife has launched a new whole muscle vegan chicken that is exclusively available in the prepared foods section in over 500 Whole Foods Markets (WFM) in the United States and Canada. WFM’s culinary team will use the plant-based, unbreaded chicken in a variety of recipes, such as vegan chicken salad, or by dicing, slicing, shredding, or serving it whole on a hot sea bass, at the cold salad bar and take out grocery stores. take-out offers.
“Whole Foods is known for its high quality, nutritious and convenient meal options, and we are delighted to partner up and launch this innovation to satisfy their customers,” Jitendra Sagili, Director of Research, Development and Technology food from Greenleaf Foods, SPC (parent company of Lightlife), said in a statement. “This unique and versatile design is the result of working with the culinary team at Whole Foods Market which has a taste, color and texture to separate that provides a chicken experience.”
Lightlife takes on vegan chicken
The new vegan chicken is made from chickpea flour and pea protein and is said to have the taste, color and texture to separate that mimic traditional white chicken meat. The new offering follows Lightlife’s introduction of vegan breaded chicken fillets and fillets in retail outlets, the first plant-based breaded chicken designed to be sold with fresh meat in grocery stores.
“Lightlife Plant-Based Chicken is a great product to add to our portfolio,” Chef Amy Eubanks, senior director of the Global Culinary Development Program at Whole Foods Market, said in a statement. “It’s super tasty and works great as an alternative to chicken. I look forward to the bright future we have with Greenleaf Foods and the innovations they have on the horizon.
Lightlife was founded in 1979 as a vegetarian company and phased out all animal ingredients in 2017, shortly after its $ 140 million acquisition by Canadian meat giant Maple Leaf Foods. The brand’s foray into vegan chicken adds to its growing portfolio of plant-based meat products such as burgers, hot dogs, sausages and cold cuts. In recent years, the brand has extended its products to the catering sector. In August 2020, Lightlife partnered with international fast food chain KFC to bring a full vegan plant-based chicken sandwich to all of its locations across Canada after a very successful run of vegan chicken options at one. location in Mississauga, Ontario, where it was sold. over a month of sandwiches in six hours.
The vegan BLT craze
This is not the first time Lightlife products have been offered in the prepared foods section of WFM. In 2018, WFM employee Dennis Horton created a vegan BLT sandwich made with Lightlife Tempeh Bacon, Garlic Aioli, Tomato, Lettuce and Avocado. It was available at the grocery chain’s deli counter in Santa Monica, California, and some locations in the Southwest and South Pacific regions.
Shortly after its launch, WFM was hit by strong demand for the sandwich, prompting the chain to expand its offering nationwide. The frenzy began after now famous vegan actress and influencer Tabitha Brown posted a video on Facebook of herself enjoying the sandwich in her car, exclaiming that the meal was so delicious her life was changing under their eyes. “Honey, I’m looking around and things look different,” Brown joked. “This is how it feels.” Shortly after the video went viral and customers started asking for the sandwich at their local stores, WFM responded to the growing demand for the sandwich by posting a blog post dedicated to Brown and expanding the availability of the sandwich. now famous sandwich at over 150 additional locations. nationally, with 14 additional locations across Canada.
To learn more about vegan chicken, read:
Vegan Fried Chicken Brand Comes to US to Help KFC Level Up
Beyond Meat’s vegan chicken offerings arrive at Walmart
This vegan chicken is made to help omnivores give up meat
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