Guthrie’s in Lanett to open new location – Valley Times-News
Guthrie’s, the restaurant reserved for chicken fingers, announced in a press release on Friday that its new restaurant will open on Tuesday, October 19 in Lanett. Guthrie’s is located at 2315 Broad Avenue and S. 23rd Street in the former Alamo fireworks site. The restaurant will be open Monday to Sunday from 10 a.m. to 10 p.m. To contact the store. visit guthrieschicken.com.
According to the release, the first 500 customers to purchase a signature Guthrie’s Box during the opening event on October 19 will receive a gift card redeemable for another Guthrie’s Box on a future visit. The box includes chicken sticks, crispy fries, creamy coleslaw, Texas toast, and Guthrie’s signature dip – nearly $ 10 value.
As the first restaurant in the country to create a menu entirely around handmade chicken fingers, Lanett’s new location is part of Guthrie’s new strategic growth plan that features a completely redesigned restaurant with an even stronger focus on his drive-thru. The new Lanett Guthrie’s is owned and operated by residents and business partners Chris Clark and Brian Pester.
“The past few years have been unlike any other and in light of all that we have experienced as a community, we are delighted to offer residents, families and visitors to Lanett the chance to experience the best chicken fingers to the world, ”says Clark. “We’re chicken sticks, wavy fries, coleslaw and gravy-loving locals who live and breathe Lanett. When we heard that Guthrie’s wanted to open in our community, we jumped at the chance. From families to students, office workers, tailgaters, late night snackers, or anyone just craving authentic chicken fingers and sides made to order – we’ve got you covered at Guthrie’s. You have to try our signature Guthrie’s sauce – it is a game changer.
Since signing the rights to develop Guthrie’s in Lanett, Clark and Pester have been active brand ambassadors during the development of their restaurant. Both will participate in managing the day-to-day operations of the new restaurant. Their new location is part of Guthrie’s strategic growth plan which includes new restaurant prototypes that emphasize design and operational improvements such as an increased focus on drive-thru, delivery and even al fresco dining, all by showcasing a softer color palette, more lighting and a cutting edge that enhances the customer experience. Guthrie’s has expanded to six states and over 40 locations.
“There is something classic, something essential about Guthrie that just about anyone can relate to,” Pester said. “People are motivated by an emotional connection to the freshly made chicken fingers, the fries and the hand-chopped coleslaw. Although simple, it is also very strong and powerful. We are excited to start serving our community while giving back through our new Guthrie’s with my friend and business partner Chris by my side.
For more than 50 years, Guthrie’s has drawn crowds across the country for its hand-breaded chicken fingers rooted in a tradition of freshness, warmth and speed, with a generous touch of southern hospitality.
“There are always opportunities for change,” said Joe Kelly Guthrie, CEO of Guthrie’s Franchising, Inc. “Chicken fingers and fries remain an affordable wellness proposition and Lanett’s openness, which is the newest of new restaurants planned until next year, underscores the momentum we are currently experiencing as a brand. Our above industry average profit margins, as well as the simplicity of our operations are cards This growth has spurred our expansion in Lanett and our desire to open additional restaurants in Georgia, Florida, South Carolina, Tennessee and Mississippi, among other areas.
Guthrie’s remains a family-owned restaurant business that uses fresh produce and ingredients to create its dynamic yet simple menu. Since its inception in 1965, Guthrie’s has become famous for its unique approach to chicken fingers and flavor combinations. Additionally, the brand’s software, hardware, training and ongoing support allow Guthrie owners to focus on producing an exceptional product without sacrificing consistency or individuality.
Guthrie’s was founded in Haleyville in 1965, and with the launch of its first dedicated chicken fingers restaurant in Auburn in 1982, the brand has expanded to over 40 locations in six states. Guthrie’s is dedicated to a simple, yet complex menu format, using only the freshest, highest quality ingredients. This allows franchisees to honor tradition while simultaneously disrupting typical menu diversification to create better opportunities for growth and profitability.
Guthrie franchisees can expect their initial investment to be between $ 261,050 and $ 569,200, excluding real estate costs. For more information on franchising with Guthrie’s, visit guthrieschicken.com/franchising.