El Pollo Loco Launches Bless Togetherness Holiday Campaign to Celebrate Connection and Tradition


Festive seasonal products, packaging, decorations, gift cards and the very first game included in the El Pollo Loco Rewards ™ program available for a limited time

El Pollo Loco Launches Bless Togetherness Holiday Campaign to Celebrate Connection and TraditionCosta Mesa, California (RestaurantNews.com) El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the country’s leading fire-grilled chicken restaurant chain, has announced the start of Bless Togetherness, its 2021 holiday campaign celebrating the joy of friends and family. family coming together to commemorate seasonal traditions.

The Bless Togetherness Holiday Campaign includes festive seasonal merchandise, packaging, decorations, gift cards, and El Pollo Loco’s very first in-app game, Merry Matches, available exclusively to Loco Rewards members. From the end of November, members can use the Loco Rewards app to play the scratch and match game for chances of winning exclusive rewards. Loco Rewards members will be able to play Merry Matches once every 24 hours and the game will only work for a limited time. Download the Loco Rewards app from the App Store or Google Play Store to participate.

“Family and tradition are at the heart of everything we do at El Pollo Loco, and that’s what vacations are,” said Andrew Rebhun, vice president of digital at El Pollo Loco. “After two years of separation and isolation, we wanted to create a joyful and well-being campaign that celebrates a return to what matters – enjoying quality time, closeness and good food with the people who are dear to us. throughout the holiday season. “

And since tamales are a tradition best shared with family and friends, El Pollo Loco is adding a range of special Holiday Tamale bowls to their menu for a limited time. Until December 26, choose from three delicious options:

  • Tamale Double Avocado Bowl – Two delicious handmade chicken tamales from El Pollo Loco on a bed of rice and beans topped with a traditional enchilada sauce, cotija cheese and fresh Hass avocado and cilantro.
  • Tamale & Taco Bowl – A handmade El Pollo Loco chicken tamale topped with traditional enchilada sauce, cotija cheese and fresh cilantro, served with an authentic chicken taco al carbon on a bed of rice and beans.
  • Tamale Chicken & Two Pieces – A handmade El Pollo Loco chicken tamale topped with traditional enchilada sauce, cotija cheese and fresh cilantro, and served with one of our famous fire-grilled chicken thighs and one of our famous fire-grilled chicken on a bed of rice and beans.

Additional holiday products will also be available during the same period as part of the Bless Togetherness Holiday Campaign, including:

  • Holiday Family Dinner – 10 pieces of El Pollo Loco’s famous fire-grilled chicken with fresh salsa and your choice of two large sides and hot tortillas for just $ 20.
  • Chicken Pozole Verde – El Pollo Loco’s famous chicken and tender hominy simmered slowly in a savory broth of tomatillos, garlic, onion and savory chili peppers.
  • Mexican hot chocolate – A decadent blend of rich Abuelita chocolate, spiced with cinnamon and vanilla topped with whipped cream and dusted with cinnamon sugar.
  • Tamales – El Pollo Loco’s famous handmade tamales, available a la carte and in family packs of six or 12.

For those looking to gift tasty food, special edition Bless Togetherness gift cards will also be available in fun and festive designs. Gift cards are great for stocking stuffers, gift redeeming and more, and weekly specials on e-gift cards will be posted on ElPolloLoco.com throughout the holiday season. Virtual and physical gift cards can be purchased online at ElPolloLoco.com/GiftCards and in person at all El Pollo Loco branches.

To further celebrate the friendliness this holiday season, El Pollo Loco will be hosting Friendsgiving-style ‘Friendsmas’ dinners for TikTok influencers hosting meals for loved ones and the restaurant is also planning to team up with a sand sculpting artist from Los Angeles. Angeles who will be creating a winter scene series featuring items from El Pollo Loco’s Bless Togetherness holiday menu. To follow all the action, follow the El Pollo Loco TikTok Account.

El Pollo Loco’s Bless Togetherness holiday campaign will be supported by TV, digital, social media and a special episode of the Tastemade Tiny Kitchen Holiday family dinner. To view the content and watch the video, visit El Pollo Loco YouTube channel. For more information visit ElPolloLoco.com.

About El Pollo Loco

El Pollo Loco (Nasdaq: LOCO) is the nation’s premier fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its LA Mex artisan cuisine, an innovative blend of traditional Mexican cuisine and healthier food, for which Los Angeles is known. Since 1980, El Pollo Loco has successfully opened and serviced more than 480 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana, while remaining true to its American heritage. Mexican. El Pollo Loco continues to grow and evolve, nurturing the bonds with tradition, culture and with each other through the fire-grilled goodness that makes us feel like familia. For more information, visit us at ElPolloLoco.com.

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Media contact:
Rosie Herzog
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