El Pollo Loco celebrates National Lawyer Day by awarding more than 5,000 clients an exclusive Guac pass


Lucky Loco Rewards members who win will receive a free order of crisps and guacamole every day in August

El Pollo Loco celebrates National Lawyer Day by awarding more than 5,000 clients an exclusive Guac passCosta Mesa, California (RestaurantNews.com) El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the country’s leading fire-grilled chicken restaurant chain, is launching its very first Guac Pass in partnership with Avocados From Mexico, to celebrate members of its Loco Rewards customer loyalty program and to celebrate one of the brand’s favorite days of the year, National Lawyer Day. New and existing Loco Rewards members who make a purchase anytime between July 26 and July 31 will automatically be entered to earn a Guac Pass, which can be used to get a small order of fresh crisps and guacamole for free at any location. what El Pollo Loco store every day in August. Clients can also earn by commenting on El Pollo Loco’s National Lawyer Day Instagram post.

“We pride ourselves on the exceptional quality and taste of our handmade guacamole puree, made daily with the freshest avocados in Mexico and accompanied by our hand-made crisps sprinkled with gourmet sea salt. National Avocado Day seemed like the perfect time to reward lucky Loco Rewards members with 31 days of free chips and guac thanks to our very first Guac Pass, ”said Bernard Acoca, President and CEO of ‘El Pollo Loco. “Loco Rewards has been ranked by consumers as one of the best customer loyalty programs in the United States and we are committed to continually strengthening it with special offers and exclusive benefits that deliver real value to members. “

For promotion, El Pollo Loco is teaming up with Avocados From Mexico, the No. 1 brand in sales of Hass avocados in the United States. From Mexico throughout the month of August, ”said President and CEO of Avocados From Mexico, Alvaro Luque. “We value our partnership with El Pollo Loco and are delighted to delight customers with the Guac Pass program.”

Customers who follow @elpolloco on Instagram and commenting on the National Lawyer Day post will automatically be entered to earn the exclusive Guac Pass, with no purchase necessary. Rewards members can also participate by making any purchase using their Loco Rewards account in person, online or through the El Pollo Loco mobile app during the week leading up to National Lawyer Day. Winners will be randomly selected and notified via email on August 1, and a new 24-hour coupon for a free small order of El Pollo Loco Crisps and Guacamole will be available in their Loco Rewards account every day in August.

Customers are encouraged to join the Loco Rewards program and follow @elpolloloco on Instagram or make their first purchase by July 31. ElPolloLoco.com/rewards.

Visit ElPolloLoco.com/guacpass for more information and the official rules.

About El Pollo Loco

El Pollo Loco (Nasdaq: LOCO) is the country’s premier fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its LA Mex artisan cuisine, an innovative blend of traditional Mexican cuisine and healthier food, for which Los Angeles is known. Since 1980, El Pollo Loco has successfully opened and maintained over 480 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana, while remaining true to its Mexican heritage- American. El Pollo Loco continues to grow and evolve, nurturing the bonds with tradition, culture and with each other through the fire-grilled goodness that makes us feel like familia. For more information, visit us at ElPolloLoco.com.

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About avocados from Mexico

Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Association of Hass Avocado Importers (MHAIA), formed for the purposes of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers and Packers (APEAM) have combined resources to fund and manage AFM, with the goal of delivering a targeted, highly effective and efficient marketing program in the United States. . AFM is headquartered in Irving, Texas.

Media contact:
Rosie Herzog
[email protected]

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