Clemson Tigers QB DJ Uiagalelei teams up with Dr Pepper for Fansville ad campaign
Clemson quarterback DJ Uiagalelei has teamed up with Dr Pepper and will appear in his Fansville ad campaign throughout the college football season, the company said on Wednesday.
Uiagalelei will be the only active college player featured in the Fansville commercials, which chronicle the lives of rival fans in a fictional town obsessed with college football. Financial terms were not disclosed.
This is the second deal Uiagalelei has made with a major company since name, image and likeness legislation came into effect on July 1. Last month, Uiagalelei signed an agreement with Bojangles, a fried chicken fast food restaurant based in Charlotte, NC, to appear on behalf of the company and share content on its social media account.
“For me, NIL has been a great opportunity to be able to work with brands, to be able to do things like that,” Uiagalelei said in an interview with ESPN.com. “If I played college football five years ago I wouldn’t be able to do it. It’s a great opportunity for people now to be able to develop their brand, earn money and work on different partnerships like the Dr Pepper. I’m ‘I’m super excited about this.’
Uiagalelei said Dr Pepper had approached him about the idea of working together. He said he enjoyed drinking soda and had also enjoyed watching the Fansville campaign, which is now entering its fourth season. At the end of last month, Uiagalelei recorded several commercials, with the premiere scheduled to air on August 23.
“I wanted to create brands that were authentic to me,” Uiagalelei said. “I don’t want to be one of those people who make all these different brands. I can have a long-standing partnership with Dr Pepper. They go hand in hand with college football.”
Uiagalelei said the ads were shot at a hotel in Clemson, South Carolina. With all of his family there to watch, Uiagalelei received a few lines to say and stood in front of a green screen to deliver them. It was his first time recording a commercial – or playing a role, for that matter – so perhaps the biggest surprise was putting on makeup for the camera.
“I was like a real actor,” Uiagalelei said with a laugh. “It wasn’t like I’m right there. It’s gonna be cool when it comes out. I’m super excited for people to see my personality and see another side of me. I think I did a really good job. work, so I hope the fans think so too. “
Uiagalelei is entering his first season as Clemson’s starting quarterback, replacing Heisman Trophy finalist Trevor Lawrence, and expectations are high. As a true freshman last year, Uiagalelei started two games when Lawrence was out with COVID-19 – including an epic 47-40 double-overtime loss to Notre Dame in which he threw for 439 yards and two affected.
Clemson opens the season against Georgia in Charlotte in a game that will have early implications for the college football playoffs. Uiagalelei seized the heightened expectations and NIL opportunities in stride, saying he felt no pressure to succeed. And now that training has started, Uiagalelei has said he is fully focused on football.
“I’m a student-athlete first, so it’s going to school, then football, then in my free time, I can do my brand / NIL stuff,” Uiagalelei said. “I don’t put it as a main priority. That’s why I hired a team so that they can handle all of this, because I want to focus on school and football and win a national championship.”